Business services

PHASE ONE

OUR INVESTIGATION

Developing results-oriented Public Relations practices requires first an investigation—one that will magnify what is and is not attracting curiosity about you and your business.  Interviewing, researching, magnifying, and reporting are preliminary steps in a tested approach.

Interview

The Right Angle will conduct an
in-depth client interview of the business owner and collect information to gain project focus.

Research

The Right Angle will conduct research and assess strategically all print, digital, and multimedia content used to market and promote the business and the business owner.

Magnify

The Right Angle will magnify storytelling concepts that emerge from interview and research.

Report

The Right Angle will prepare a research report based on the findings of our investigation.

PHASE TWO

YOUR PR PLAN

1

The Right Angle will review your business strategies to design a custom PR Plan that aligns with your priorities for growing the professional and/or personal brand.

2

The Right Angle will map out strategies, tactics & tools in the PR Plan to determine next steps in implementing effective public relations campaigns.

PHASE THREE

YOUR STORY

Strategic Storytelling starts with an investigation.  A probing inquiry is the first step in “fleshing out” Your Business Story and/or Your Story.  Building a presence or finding the Face of Your Business requires a narrative that is strategically and creatively woven into and throughout your print and digital content and your face-to-face marketing experiences.

The Right Angle is your partner in uncovering a compelling story that resonates with your target audience to communicate your value.  Leveraging the powerful tool of storytelling will build connections that lead to opportunities, influence a following, and distinguish you from your competitors.

CONTACT
Lori B. Donofrio-Galley
PR Consultant
ldg@rightangle.us.com
717-413-2604