Our Approach

The Right Angle Strategic Storytelling, LLC recommends a tested approach that relies on the skills of investigative journalism. Working methodically with a client in Phase I, Donofrio-Galley will exercise her skills as an interviewer and researcher to immerse herself in the client’s mission and to assess the multimedia presence of a business, business owner, or nonprofit organization. The findings of this research phase are delivered to the client as an assessment report.
In Phase II, Donofrio-Galley will design a custom PR Plan with PR strategies that align with the client’s business-development priorities or nonprofit development planning goals. The Phase I assessment informs the client’s next steps. Storytelling angles will be uncovered, magnified, and then woven throughout recommended tactics, tools, and messaging in Phase III.
The Right Angle is your Partner in uncovering a compelling story that resonates with your target audiences to communicate your value. Remember, when practiced over time, strategic PR influences growth opportunities, including earned media engagements; strategic partnerships; speaking engagements; podcast guesting; and new business, to name a few examples.